T94
T94 is an outdoor brand born in 2025 in the Hokkaido mountains, and it does not exist. Grace Brigade invented it to show its own clients what generative imagery can do for a real brand, and treated it as a client from the first brief.
Its first lookbook, Spring Summer 2026, is called Every Flower and Every Cherry Tree. The models, the clothes on them and the landscapes around them are all generated, and the same faces had to hold from one look to the next, in the studio against white and outside among the blossoms.
Looks from the Spring Summer 2026 lookbook.
The references are functional: gorpcore, photography that does not look staged, black and white with the grain of a bleach bypass. A brand with no past gets one from its pictures, and every colourway of every piece exists only as an image.
Behind it sits a pipeline of synthetic models trained to stay consistent, with garments and faces swapped in and colourways generated for each product.