A beautiful presence
Full rebrand and art direction of the main visuals for the 2025 edition for Italy’s
leading music meeting and innovation festival, hosted across Milan and Bologna.
A new visual language for a festival that sits at the intersection of music industry, culture, and emerging technology: the same territory we work in every day.
We led the full rebrand: identity system, logo, website, social ecosystem, and art direction
of the main visuals for the 2025 edition and the editions to come.
Key visual for the 2025 edition, across Milan and Bologna.
A festival identity has to hold on a poster, on a phone, and in a dark room at two in the morning. The system was built for that range rather than for a single hero application.
We set the rules so that the editions to come can be made without us in the room.
Identity system, logo, website, social ecosystem, and art direction of the main visuals.