Amici di Brera
Identity work for Amici di Brera,
the association supporting one of Italy's oldest public collections.
The mark had to sit near the Pinacoteca without imitating it: institutional adjacency without institutional weight.
We worked on the logo and the basic system around it.
The mark and its applications.
Organisations attached to major institutions tend to disappear into them. The identity's job is to read as a separate thing that clearly belongs.
It is a narrow band to design in, and mostly a question of restraint.