Der Pavilion
Identity and website for Der Pavilion, developed with POMO:
one structure holding logo, palette, typography, and the site that carries them.
The brief ran from identity to live product without a handover in between. We worked through the visual system — logo, palette, typographic structure — and built the site directly on top of it, so the rules and the interface never drifted apart.
The result is a small, precise object: fast, quiet, and easy to extend as the programme grows.
Identity system and website architecture, developed in parallel.
Working across identity and build at once removes the usual translation loss. Type scales, spacing, and colour exist once, in a form both the designers and the browser agree on.
What ships is smaller than a brand book and considerably harder to break.
Logo, palette, typographic structure, site architecture, and front-end — delivered as one system with POMO.