LVMH 3D animation 2024

Metiers d’Art

3D animation for LVMH's Métiers d'Art,
focused on craft at a scale the eye cannot normally reach.

The work brings the camera close enough to material and gesture that process becomes legible — stitch, surface, tool, hand — without turning craft into spectacle.

Modelling, lighting, and rendering were tuned for restraint: slow moves, accurate light, nothing competing with the object.

Close-range render of material and gesture.

Luxury film usually solves for gloss. This solved for legibility: you should be able to see how the thing was made.

Focal length, colour temperature, speed of the move — every decision was taken against that one question.