Movyon
Two cuts of the same film for Movyon:
one for marketing, one for the press office, out of a single production.
The marketing version carries voiceover, supers, and music. The press version strips all of it out, leaving footage a newsroom can use without inheriting a brand.
We produced the motion graphics, the graphic system, and both edits.
Motion graphics and supers from the marketing cut.
Making two audiences share one production means deciding early what is structural and what is applied.
Everything narrative went into the edit; everything persuasive went into a layer that could be removed cleanly.