OptiMatch
A product film for OptiMatch,
storyboarded first and built to explain something abstract in ninety seconds.
The subject is a matching system, which is to say: nothing you can point a camera at. The film had to make a process visible.
We worked from storyboard through to final animation, designing the visual language that stands in for the mechanism.
Frames from the final film.
Explanatory work lives or dies on sequence. Get the order of ideas wrong and no amount of rendering saves it.
Most of the schedule went into the storyboard and comparatively little into the finish.