Particle CRM
The operational backbone for Particle:
a CRM built around events, attendees, and the people who actually run them.
The work began as a migration — roughly 36,000 contacts moved off a legacy system — and became the layer that handles invitations, notifications, QR distribution, and audience segmentation across international editions.
Particle stays the place where the experience and the content live. The CRM is everything that has to work underneath for that to be possible.
Event and attendee management inside Particle CRM.
Migrations are where the real shape of an organisation shows up: duplicate people, half-filled records, categories that meant something in 2019.
Cleaning that was the project. Everything built afterwards only works because the underlying data finally does.
Invitations, notifications, QR distribution, and attendee segmentation — running across international editions.