Fornasetti Planetarium
A browser mini-game built for the launch of Fornasetti's Planetarium collection,
playable in a few seconds and difficult to put down.
We designed and developed the whole thing — mechanic, art direction inside Fornasetti's visual world, and the front-end that runs it.
It was a launch, so it had to load instantly, work on any phone, and feel like the collection rather than like an advertisement for it.
The Planetarium mini-game running in browser.
A launch game gets one chance. If it does not load before attention moves on, the mechanic does not matter.
So the constraint came first: small payload, instant start, playable with one thumb, and unmistakably Fornasetti from the first frame.
Mechanic, art direction inside the Fornasetti visual world, and the front-end — designed and built end to end.