Venice Foundation
Art direction and social content for Venice Foundation,
including a short film cut from the photographic record of the Vezzoli exhibition.
The material existed — stills shot across the run of the show — but nothing told the story of the project as a whole.
We built a short film out of the photography and produced the social output around it.
Stills from the Vezzoli exhibition, edited into sequence.
Editing a film out of photographs is a pacing problem, not a footage problem. Hold too long and it stalls; cut too fast and it reads as a slideshow.
The soundtrack carries the continuity that motion normally would.