Brand & Website
VIV Arts is a London-based platform for experiential art: performances, installations and participatory works that exist for a moment, and that collectors can own afterwards as digital editions linked to the piece itself.
The brand and the website that introduced it had to hold both halves: the moment lived once, and the edition that keeps it.
The mark, the type, the palette, and one swipe per section on the phone.
The identity works on warmth and permanence at once: something lived in person, something kept afterwards. The logotype is heavy, symmetrical and always centred, set over fields of yellow, orange and green that never settle and carry a film grain. Statements are set in the display face, everything that has to be precise in mono.
The homepage is the concept, told as a scroll. A liquid chrome form built in three.js moves through the manifesto, from "Immerse yourself in the future of art" to "We turn the temporary into the timeless", taking a different shape at each statement.
Credits
Client: VIV Arts
Scope: Brand identity, website, 3D, creative coding